###### MEDIA & PUBLISHING

## How AstroStyle Engages **Their Readers** with A Fully-Managed **Web Push Strategy**

Ophira and Tali Edut, known as the AstroTwins, are professional astrologers who have been publishing unique lifestyle-based content on their website [Astrostyle](http://www.astrostyle.com/) for over ten years.

Reaching **millions worldwide**, they have authored four print books and have a growing collection of ebooks including their popular annual horoscope guides. See how the AstroTwins found success using Pushnami’s **content and ecommerce strategies to level up their digital presence**.

## The Challenge of Delivering Personalized Content

Finding ways to place the **right article or the most-relevant product in front of the right reader** is a massive challenge. When your audience receives content and product alerts that are relevant to their interests, they’re more likely to engage and interact with your website which provides a better overall user experience and creates new **monetization opportunities**.

With a readership of more than **4.5 million unique visitors a month**, AstroStyle’s goals with Pushnami were to establish an **agency-style managed approach** to help **automate personalized content delivery** to their readers, as well as help support their **ecommerce division of their business with Pushnomics machine learning**.

## Web Push Notifications

The AstroTwins installed **[Web Push](/content/platform/web-push/index.html)** on their website as a means to **reach their audience instantly on any device**. Their main goal was to drive as many **repeat readers to their website as possible** to increase their on-page revenue through their display ads.

AstroStyle worked with their **dedicated Pushnami account manager** to implement a browser-based push strategy to help promote their latest content and pop-up webinars.

Fast forward to today, Web Push **retargeting campaigns have led to hundreds of thousands of additional repeat visits** to AstroStyle that they otherwise may not have received. These campaigns lead directly to product pages or fresh content that the AstroTwins produce.

## An Agency Style, Hands-Off Approach

As part of being a managed Pushnami client, the AstroTwins work with Pushnami’s push experts to handle the process of **developing all their Web Push creatives**.

Once the organization finalizes their content calendar for the month ahead, their **Pushnami account manager handles the entire process of developing the imagery and copy**, and then helps optimize the send strategy for the **best subscriber engagement possible** and provides their results via **regular check-in meetings**.

## Personalized Content for Each Subscriber

Content websites such as AstroStyle often have a wide variety of topics and articles to share with their readers, but it’s extremely difficult to promote that content to a **large audience in a relevant way** that speaks to each **individual subscriber.**

Leveraging **Pushnomics machine learning and [Pushnami’s advanced segmentation capabilities](/content/blog/news-and-content-sites-can-increase-engagement-and-revenue-with-personalization-and-segmentation/index.html),** each AstroStyle subscriber receives a daily push notification with that day’s horoscope, along with content relevant to **similar articles** they’ve previously clicked on and product recommendations from their ecommerce shop.

These personalized recommendations not only create an **all-around more engaging experience** for their readers, but can also help **generate repeat traffic** to their website thus helping contribute additional ad revenue.

## Results

###### 315K+ Web Push Subscribers

AstroStyle now has more than 315K subscribers and averages thousands of new subscribers each day.

###### Managed Push Development & Optimization

Pushnami’s in-house push experts build and manage all of AstroStyle’s push creatives for a completely hands-off approach to their content delivery.

###### Personalized Content for Each Subscriber

Leveraging Pushnami’s machine learning and segmentation capabilities, each subscriber receives personalized content just for them (including their daily horoscope).

## "
Working with Pushnami has helped us create an easy way for our **loyal readers to stay up-to-date** with the latest from AstroStyle. We’ve consistently seen **increased page views and additional product sales** from their **automated push campaigns** and working with our **account manager has been a very smooth and beneficial** **process**.”

Ophira & Tali Edut

Co-CEOs & Founders of AstroStyle

## **Ready to Get Started?**

Just like AstroStyle, Pushnami can help **amplify your content** and **keep your readers coming back for more**. Take advantage of Pushnami’s **30-day free trial**, and speak with one of our push experts to today to learn more.

[Request A Demo](/content/contact-us/index.html)